LOS ANGELES, July 17 /PRNewswire/ -- The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks. Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/joico/33944/
As consumers grow older, aging hair loses density, manageability, vibrancy, shine, strength and of course, more gray strands appear every single day. Joico the healthy hair experts, partnered with Shiseido, the experts in anti-aging skin care, to create this unique hair care system. The first of its kind, Re:nu AGE DEFY features scientifically advanced technology which is designed to stop hair from acting or feeling its age.
Tests indicate that regular use of Re:nu AGE DEFY will result in a noticeable reduction in the rate of gray growth, as well as:
-- Smoother, shinier, softer and more manageable texture -- Protection from moisture loss -- Protection from environmental stresses -- Reduced structural damage and increased strength -- Substantial scalp nourishment Re:nu AGE DEFY Hair Care System
The Re:nu AGE DEFY Hair Care System features two distinct regimens for targeted hair care and styling:
The Softness and Manageability System (coarse, dull hair)
-- Shampoo restores wiry, dull textures, leaving it softer and more radiant.
-- Conditioner bathes hair with moisture and restores youthful pliability and manageability.
-- Primer features an innovative formula which nourishes strands with amino acids and seals in additional moisture, leaving hair with an intensely glossy and vibrant finish.
The Fullness and Body System for (fine, fragile hair)
-- Pre-Shampoo Treatment nourishes, moisturizes and energizes strands that have become fragile and fine over time.
-- Shampoo gently cleanses as it stimulates scalp and hair, leaving strands fuller, thicker and more luxurious.
-- Primer completes the system, serving as a powerful body booster, restoring fullness and bounce, for easy-to-style texture.
Styling & Finishing
The Re:nu AGE DEFY Hair Care System also features a collection of advanced styling formulas for all hair types:
-- Controlling Creme softens and controls coarse, wiry textures for a smooth, reflective finish.
-- Bodifying Lotion infuses limp, lifeless textures with malleable movement and luxurious body.
-- Volumizing Foam provides limp hair with luxurious volume and body as it helps strands resist the negative effects of humidity.
-- Styling & Finishing Spray holds, controls and resists humidity without stickiness, build-up or noticeable weight.
Re:nual Serum
Re:nual Serum actually reverses the graying process, an optimal environment for hair growth is created and, locks are left looking and feeling healthier within two-to-six weeks. After six months, users have seen a reduction in the amount gray hair that appears and a gradual restoration of the hair's natural color.
This breakthrough technology featured in Re:nu AGE DEFY has truly revolutionized the science of aging beautifully and this new category which is emerging. Now your hair can look and feel as vital and youthful on the outside ... as you actually feel on the inside!
Re:nu AGE DEFY is available at fine salons nationwide.
JOICO, the leading professional hair care brand, provides a wide range of hair care, styling, color and texture products to salons worldwide. A division of Shiseido, Inc., JOICO has been dedicated to the Art of Healthy Hair since 1975. JOICO products fuse the latest breakthroughs in hair care science with art and fashion inspirations to offer unparalleled quality and performance. For additional information, salon professionals may call 1.800.80.JOICO or visit http://www.joico.com/.
CONTACT: Real Hamilton Romero, of Pierce Mattie Public Relations,
1-212-243-1431,
Web site: http://www.joico.com/
No comments:
Post a Comment