BOSTON, July 21 /PRNewswire/ -- Tivoli Audio LLC, leading designer and manufacturer of highly acclaimed, award-winning signature audio products, appoints Lenbrook America Corp., effective September 1, 2008, as its exclusive distributor of Tivoli Audio products to the Consumer Electronics channel in the US.
The appointment of Lenbrook America as US distributor allows Tivoli Audio to focus on its direct marketing business and corporate sales, two significant and growing channels of business for the company. "This is a very critical decision for Tivoli Audio in finding the right partner for its US CE business," said Tivoli Audio founder and CEO Tom DeVesto. "Tivoli has become the premium radio brand throughout the world. Its market position is based on quality and design."
According to Bob Brown, Tivoli Audio COO, "Lenbrook owns the NAD Electronics and PSB Speaker brands. As brand owners, Lenbrook is sensitive to the strategic difference between building a brand image and simply distributing product. Tivoli presents Lenbrook with a brand that has been carefully nurtured and built into the premium position of its class in the industry."
Lenbrook America General Manager and COO, Ms. Stacey Kerek, noted that the various pieces of the Lenbrook-Tivoli Audio business relationship fit naturally. "The Lenbrook organization is already the exclusive representative of Tivoli Audio in Canada and Singapore. Tivoli's reputation as "best in its class" blends well with our brands NAD Electronics, PSB Speakers and QED Cables," said Ms. Kerek. "It's a very exciting development for Lenbrook America to represent the most prestigious radio brand in the world, in the world's largest market."
Tivoli Audio was founded in 2000 by Tom DeVesto with the goal of bringing simple-to-use, high-quality audio products to the consumer at reasonable prices. Prior to founding Tivoli Audio, Tom DeVesto co-founded Cambridge SoundWorks in 1988. As CEO and head of research and development at Cambridge SoundWorks, Mr. DeVesto was responsible for the development of many of the best-selling home entertainment and multimedia products on the market today.
Tivoli Audio is headquartered at The Seaport Center, 70 Fargo Street in Boston, MA. For further information, call 1-617-345-0066 or visit the company's Web site at http://www.tivoliaudio.com/.
CONTACT: Cathy Callegari, 1-212-579-1370,
Tivoli Audio LLC
Web site: http://www.tivoliaudio.com/
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