Monday, October 29, 2007

Soapopular(R) Inc. Expands Global Distribution and Intellectual Property Rights

TORONTO, Oct. 29 /PRNewswire/ -- Soapopular(R) Inc., the leading provider of alcohol free hand sanitizers, has announced that all Canadian wholesale distribution channels, including retail and institutional sales, will be brought back in house. Steve Orrett, President, Soapopular(R) Inc. said, "The strategic move was made to enhance marketing initiatives and solidify Canadian distribution."

Mr. Orrett further added, "2007 has been an exceptional year for Soapopular(R) as we continue to enter new markets and grow sales channels. Market acceptance has exceeded expectations as we continue to build what is already known as the world's dominant alcohol free hand sanitizer."

Soapopular(R) also announced significant new approvals for the sale of Soapopular(R) Hand Sanitizer in key international markets, new product delivery dates and final registration on new Soapopular(R) related trademarks and related domain names. "We've been building this business for nearly four years by executing on a long term strategic plan, yet we maintain the flexibility when the business need arises. We are proud of the Soapopular(R) brand and what we have achieved. The next phase of our business is very exciting and we look forward to more success."

About Soapopular(R)

Soapopular(R) is committed to developing premium personal care products for both the individual and the family. Our focus on quality, convenience, innovation, and customer satisfaction demonstrates our desire to be market leaders.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on the CNW Photo Network and archived at http://photos.newswire.ca/. Additional archived images are also available on the CNW Photo Archive website at http://photos.newswire.ca/. Images are free to accredited members of the media/

Soapopular Inc.

CONTACT: Soapopular(R) Inc., Steve Orrett, Phone: (416) 837-2055,
sorrett@soapopular.com, http://www.soapopular.com/

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