Operator competition in the Japanese wireless market intensified in the latter part of 2006, in part as a result of the introduction of mobile number portability. Voice tariff cuts by Softbank Mobile (formerly Vodafone KK) garnered considerable headlines, yet KDDI s au unit gained the most in the initial weeks, with a range of handsets and services that is still viewed as superior.
Japan s first new mobile market players in 12 years launch in the first half of 2007; however, eMobile, ...
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