Telcos providing IPTV services and associated video on-demand (VoD) offerings are right to look to advertising as a new and potentially lucrative revenue stream. While a few operators are involved in selling advertising slots within linear programming in the same way that cable operators do, the targeting and interactive capabilities that IP technology offers have not even begun to be utilised. This report provides an overview of the key issues associated with building the targeted IPTV adver...
Additionnal resources regarding this market :
The IPTV ad revenue opportunity: key issues and business models
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